155,400
massage therapist jobs in the United States
The U.S. Bureau of Labor Statistics reported this employment level for 2025.
Source: U.S. Bureau of Labor Statistics, 2025Research reference
Massage therapy & spa industry statistics.
Current U.S. numbers for writers, researchers, wellness professionals, and anyone looking for a clear view of this evolving field.
Last updated October 13, 2026. Every figure below links to its original source.
At a glance
The numbers behind a field centered on care.
This reference brings together the latest available U.S. employment data for massage therapists, spa industry benchmarks, and consumer-use research. Massage therapy and the spa industry are related, but not identical, so each statistic names its source and the period it covers.
15%
projected job growth from 2025 to 2035
The Bureau of Labor Statistics classifies this as much faster than average growth.
Source: U.S. Bureau of Labor Statistics, 2025–2035 projection20,400
projected openings each year, on average
This is the Bureau of Labor Statistics projection for massage therapists across the 2025–2035 decade.
Source: U.S. Bureau of Labor Statistics, 2025–2035 projection$58,450
median annual pay for massage therapists
This is the national median annual wage reported for May 2025.
Source: U.S. Bureau of Labor Statistics, May 202536%
of massage therapists who were self-employed
The Bureau of Labor Statistics identifies self-employment as the largest employment setting in its 2025 work-environment data.
Source: U.S. Bureau of Labor Statistics, 2025$21.3B
in U.S. spa industry revenue
The International SPA Association reported this 2023 year-end total, up 5.7% from 2022.
Source: International SPA Association, 2024 study reporting 2023 data182M
U.S. spa visits
The International SPA Association reported 182 million visits during 2023.
Source: International SPA Association, 2024 study reporting 2023 data21,840
U.S. spa locations
This was the industry’s reported 2023 year-end location count.
Source: International SPA Association, 2024 study reporting 2023 data79%
received their last massage for wellness or stress-related reasons
AMTA reports this share for consumers’ last massage in the 12 months ending June 2025.
Source: American Massage Therapy Association, 12 months ending June 2025How to read these figures
A useful reference begins with context.
The Bureau of Labor Statistics figures describe the massage therapist occupation across the United States. The spa figures describe the broader U.S. spa industry, which includes a range of services and settings. Consumer-use figures reflect the survey and reporting period named by the source.
These statistics are here to support accurate reporting and informed conversation. They do not predict the experience, pricing, or availability of any individual practice.
Methodology & sources
Built for clear, responsible citation.
This page includes only figures published by the named organizations. It was last reviewed on October 13, 2026. We will refresh it when newer source data becomes available, while keeping these statistic links stable for readers who cite them.
- U.S. Bureau of Labor Statistics, Massage Therapists Occupational Outlook Handbook, accessed October 13, 2026.
- International SPA Association, 2024 U.S. Spa Industry Study release, reporting 2023 year-end data.
- American Massage Therapy Association, Consumer Views & Use of Massage Therapy, reporting period ending June 2025.
Suggested citation
Healing Hands Massage & Energy. “Massage Therapy & Spa Industry Statistics.” Updated October 13, 2026. https://healinghandsmassageandenergy.com/massage-therapy-statistics